Well I’m back to talk about keywords (once again). In my opinion your ‘modern day’ (I hate that phrase) resume must be built on a foundation of keywords. In order for this to make any sense to you please visit this link to my website and click on the SHORT-FORM RESUME ICON (illustrated up there to the left). What will open up is a sample of an Accomplishments-Based resume of my own making. Scroll to the very bottom of the document and notice a section there called KEYWORDS. Notice also that it is of a smaller font size than the rest of the document. I’ve been telling you all along that there are no rules to resumes. And I should well know. I made up a bunch of my own!
Now I’m not going to go into all the detail here about the what and why’s of how I created my resume format but know that the title and the reasoning comes from knowing (and now you will too) that some of the resume filtering systems allow the end user (the recruiter) to review only the first page of a what a job seeker may submit. Knowing this I created a One-Page resume that, quite simply, covers all the bases. And when I say ‘the bases’ what I’m really saying is enough “to get you the phone call.” 9I’ve said it before but I’ll say it again: A resume does not get you a job. It gets you a phone call.0
There is SO MUCH more for you to know about this document and the sheer simplicity of it that I spent 4 chapters in my JOB! book discussing every what, where, when, how and why of this document. If you want to learn more about what may look to you like a skinny, little document (that isn’t!) check out Chapters 4, 5 and 6 in JOB! and then you will run headlong into Chapter 7 which is solely about keywords and how the process works.
Here it is in a nutshell: Your resume MUST, as much as possible, contain those keywords/key phrases that appear in the job posting. Job seekers think they know this stuff so they choose the obvious terms like: ‘SAP’ and ‘Logistical Software Support’ and ‘Developmental Metrics.’ But what about those OTHER rich key terms such as Southwest Houston or Attention to Detail or Good Pronunciation and Professional Appearance?! A little clue for you? Just about every word in a job posting is a keyword. BUT DO NOT COPY AND PASTE FROM THE POSTING. Doing so can potentially have your resume deleted from consideration.
Ever heard of a little technique called the “White Out” technique? If you know what I’m talking about DON’T DO IT! Your resume WILL be deleted from any consideration whatsoever. Oh, BTW, I’m the guy that brought that little strategy to the public in my first book way back in 2006. And it worked for about two years but no more. Times have changed. You can’t get away with it. The software converts your resume content to the chosen font, font size and font color so it’s pretty easy to understand that your WHITED OUT COPY will now appear in it’s full glory and you, dear job seeker, will be eliminated from consideration from the position for being deceitful. If they can’t trust you on paper how can they trust you ON THE JOB?!
So your other option, which is SO dumb and time consuming is to write a new resume to embed those necessary keywords into your resume OR you could just do as I suggest and add a new section at the bottom of your resume called KEYWORDS that you can use to place those important terms to be flagged by the machine.
Hey, listen, I could go on here for another 3 pages but it’s all in the book.
FYI, I’m also Periscoping these posts which then land on Twitter (which owns PS) for 24 hours and I’m also placing them on my YouTube channel for your viewing pleasure. (Check it out. I have a ton of stuff over there that I never tell anyone about including my live, little goofy Periscope wonders!) It’s all free. Share this good fortune with anyone you know currently seeking a new opportunity who aren’t getting any calls!
Today’s motto: It’s all in the keywords, baby!
To your success!