Part 1 of this post was posted on Feb. 19. Caution: Refer to that post before proceeding. Or not.
Forethought, Social Media & Your Job Search
And that leads me to the forethought required of social media in job search.
You may be able to email a prospective employer or connect with them on LinkedIn or tweet someone you know who knows just the person you are trying to reach out to (electronic networking) but what transpires when that connection gets made? Before a one-on-one conversation is convened what do you have to say electronically that will set you apart?
This is kind of like unexpectedly meeting a musician or movie star you admire—what will you say that won’t make you sound like a dope? (Click to see ‘What would you ask Paul McCartney? post on LinkedIn or just scroll down this page until you find a Beatles image.) The time to think about that is prior to the event. This is where forethought comes into play. When you send that tweet or text or email you MUST have a link (or short link) to a site/blog/profile/video that sells you.
Does your LI profile present you as the person who I (as an employer) recognize as someone who will add value to my organization? Does your blog or personal website clearly indicate that you are an expert in your field? Will the YouTube video on the other end of the link you attached to your tweet persuade me to reach out to you? Remember that a resume serves only one purpose—to initiate a dialog. The same idea applies here.
The goal is to have the person follow up on your social media “request” and invest a bit of personal time visiting your profile. You are asking a lot of someone who may have hiring authority. Make it count. I want to leave you with the idea that no matter your social media platform of choice your goal is to have your reader/viewer ask themselves “How did she do that?” because the real question behind the question is “Can she do that for me?”
Answer that question (for the employer) and you can anticipate a response.
To your success!