[Follow me on Periscope & be notified of live video for these posts.]
I kinda need to explain myself at this point in this series. I have been counseling job seekers for about 19 years now. I have counseled women and men, entry-level to senior management including some I helped guide into the C-suite. Looking over those I have worked with I realize that mid-career to 50-plus year old men have made up the largest part of my clientele. Why, I asked myself, would that be the case?
And, as I’m not being shy that career women are my target audience for this string of posts and for my PROMOTE! book, let me be clear that I have not neglected men. On the contrary my message today and in this series is vital information for anyone with a job–or who intends to land one.
Here’s how I view my targeted audiences (yes, plural): First, entry-level to career women need to promote themselves in order to reduce the difference in gender pay. (2016 and it’s Men: $1 v. Women: $.78 for the same work. Does anybody recognize how much economic purchasing power is being left ‘on the table’ by NOT paying women their true value?!)
My second audience target is the mature male worker.
Young men, for the most part “got it goin’ on” so they aren’t going to bother with this ‘nonsense’ of mine. (They may want to a few posts from now when I start talking about personal promotion and start-up funding.)
It is my observation that too many men become complacent later in their careers. Maybe it has something to do with having achieved the corner office that blinds men to the fact that you can never quit promoting yourself while working for someone else. Guys (& Ladies too, for that matter), if you are being paid $100,000 or more a year you damn well better be producing in excess of $1,000,000 in value (actual or in-kind) or your name is being passed around the offices of the powers-that-be as someone to consider for the chopping block.
To the man, every one of you who were terminated and became a client of mine after the cookie-cutter resume writers couldn’t help you were—to the man—highly capable, talented, skilled, credentialed and educated to the point that you had lots yet to give back to an organization. You just didn’t know how, until you and I worked together, to really quantify and speak your value.
Those I have worked with now know how to do the deal going forward. The rest of you? Read PROMOTE! Seriously. The Amazon download is only $5 by design. You can’t afford NOT to read it.
To your success!