Hey New College Grad Parents!!! Congratulations! You have one (or another) coming off the payroll…I hope! June is not exactly the best time of year to find a job. (Jan-Mar is the best.)
I’m going to do a short series of posts for college grad parents. I’ll be using the same image and headline above but with the specific topic in brackets each time.
You might be wondering why I would aim these posts at you instead of your kids. Well, the truth is your college grads aren’t hanging out on LinkedIn–yet. Soon, they’ll listen to you and figure out that this platform is currently the very bestsocial platform for business–and by extension, job seeking, but until then…
In this first post I wanted to start with something fun: Wordle.net. Wordle is the site/guy (Jonathan Feinberg)/inventor of the Word Cloud. Click the link above. Play around. It’s a blast! I have used one of mine in the image above.
Here’s my point/quest for you: On occasion I take a job seeker’s resume and run it through Wordle to see if it ‘says’ what the writer THINKS it says. The truth will become apparent instantly.
So, take your new grad’s resume and run it through Wordle. Wordle weights those terms that appear most often and necessarily have the most meaning and sizes them accordingly. For the image above I used the copy from my LinkedIn profile from a few years back. All I was doing at that time was Job Search. (I have now added Personal Promotion ON the Job as my primary message/presentation.)
As you can see from my own Wordle above, the term “JOB” outweighs everything else–as I wanted it to. Also in my case, the term “Search” comes in second and then my name. My name being in the lead would be normal for the copy that came from my LinkedIn profile as I use it several times in my profile as author/presenter, etc. (Yeah, I know…blah, blah, blah…!)
Here’s the point: Does your grad’s resume SAY WHAT AN EMPLOYER WILL WANT IT TO SAY? Does it speak to their studies, degree, specific classes of interest to an employer? And most importantly does her/his resume speak of the value they will contribute to an organization?!
Again, as you can see from looking at my word cloud after the really LARGE/OverSized copy the rest of my cloud says what I would want myself recognized for in the terms that speak to professional job search.
BTW and for fun, you can run ANY copy through Wordle. Scour all the functions, fonts, color schemes. Your going to thank me for this–either for your new grads or for your own entertainment. Promise.
Next: Networking for Your New Grad. Cheers!