PROMOTE! It’s Who Knows What You Know that Makes a Career is my newest book. And today’s post is a review of the past 15 posts I have written (and Periscope’d) for my blog and LinkedIn.
(Shortly, I will be taking these Periscope video—videii?—and will be creating a 2nd YouTube channel dedicated to personal self-promotion.)
- People do not know how to professionally promote themselves on the job.
- Culturally, we are taught not to brag. Personal promotion on the job is NOT bragging—hence the #BragRight. It is professionally communicating your value. And that is a GOOD thing!
- The trick is to take a personal inventory of those things you have done that have made an impact on the job—this job, your last job, the one before that—and how you can present that value to your current or your future employer.
- You want them to ask “How did you do that?” about a stated accomplishment because when they do, the real question that will be in their mind is “Can you do that for me?”
- You think you are working for yourself but you aren’t. You are a commodity in the workforce and as such are paid the “going rate.” If you can prove the value you are contributing is more than the “going rate” then what are you going to do about it? Huh?
- Keep it short. Every accomplishment has a Beginning, a Middle and an End. “I was responsible for ______ that resulted in _______. The Middle will always be “that resulted in.” Complete the sentence and you are speaking value.
- Learn to quantify your work. It’s not difficult but you will probably need some guidance. This is why I wrote the PROMOTE! book for you. (The digital download is only $4.99 for heaven’s sake!)
- Pick out a best-accomplishment, memorize the particulars and practice it for that moment when you walk into the elevator and there really is a reason for that 20-second elevator pitch. It does happen!
- Do not be shy to speak up for yourself. Remember my mantra: Your work does not speak for itself. You do.
- Remember that you only have, effectively, 40-years to rock your career! Forty years to buy, invest, raise and educate a family and then, for whatever reason, head off to the hills.
May your hills be a wonderful place!
To your success!