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According to a study by Jessi L. Smith, PhD, “women downplay their own accomplishments but have no trouble promoting a friend.”
Ladies, “pair up” to promote yourself. Get together over coffee, talk to each other, take notes and then promote yourself—from your friend’s point of view! How cool is that?!
Dr. Smith’s study, published in Psychology of Women Quarterly found that “gender norms about modestly help explain why women don’t feel comfortable bragging about their own accomplishments.”
The study went on to say how women regularly say “really great things happening with their friends and colleagues.”
Now in the interest of keeping this post short, please click on Dr. Smith’s link in the subtitle to read the article. There is a link to the entire study at the bottom of that page.
What I want to add to this discussion—and remember, I’m just a job search guy that figured all this stuff out the hard way after years of successfully counseling both women and men to better careers—is that what I offer in the PROMOTE! book is the ‘mechanics’ of promotion. You see, even as your friends speak to your accomplishments YOU remain the party responsible for communicating this information to the powers-that-be. Details and net value statements are still required. Your boss may or may not have this discussion with you over coffee.
BTW, as, according to Dr. Smith’s study, women are best served having friends and co-workers tell each other what they do well—then go for it. This concept could, and should, lead to accomplishments oriented workshops for women. Hey, I know somebody who could run those for ya…! Just sayin’.
Ladies, I wish you great success!