Early in my career I wanted a “position”—not just a job but a position. You know what I mean? I wanted a title. One day many years ago I came to the conclusion that I’m just a sales guy. A VERY good sales guy but ‘just’ a sales guy none the less. Nothing wrong with that. It served me well in my commercial real estate career (where coincidentally I did earn a title) and I came to the job search business as a result of my status as, you got it, the sales guy.
I was the person who hit the phones and sold the first job board to the Houston, TX (USA) market. (Ask me sometime about how crazy successful I was during that period of time!)
So what has this got to do with you and your job search? Job search is sales and you have to compete with all those other equally talented candidates. One of the most difficult aspects of sales (and job search!) is the dreaded sales call aka the cold call. Cold calls are tough to make but highly effective. Early in my career I determined that if the phone was not ringing it was because I had not made enough calls.
My clients—your target companies or organizations—do not even know you and I exist until we reach out to them. It is our responsibility to make that first touch.There are passive (i.e.: social media) and active (in-person) ways to connect with people you don’t currently know but want to.
So here is my secret. Just between you and me. (Promise me you will try this at least once, OK?) [Read more…]