Using social media in your job search regardless of your situation–employed or not–requires forethought and planning.
I’m not talking about the (now) traditional warning given to all college-age job seekers to clean up their Facebook, Twitter, Instagram, etc. accounts. This is about the responsibility you have to your reader to offer something of value on the other side of that Tweet. Your LinkedIn profile, Facebook page, blog or website has to be worthy of close inspection by a recruiter, hiring manager or business owner.
Further in order to impress don’t make it ‘all about you.’ That’s a pretty tall order since, let’s face it, social media is very much an “I, Me, Mine” medium. When adding content to your various accounts (at least while in job search mode) don’t be thinking about how impressive such-and-such commentary makes you sound. Instead keep your audience in mind and make it impressive for them. BTW, fun, interesting & original copy is fine. Creativity may be the piece that sets you apart from the crowd.
Tell a potential employer how having you on board will add value to their organization. State previous accomplishments while leaving just enough information out (what I like to call ‘white space’) of your statement to require their reaching out to you. After all, when it comes to job search you are not looking for a job–you’re looking for a phone call.